Effective Date: [10/05/2025]
Last Updated: [15/10/2025]

1. Who We Are

• Mayavarta Solutions Pvt. Ltd. (“Mayavarta”, “we”, “us”) operates AR/VR marketing and virtual try‑on solutions and this website [www.mayavarta.io].

2. Scope

• This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, request demos, use public experiences, or engage with our services.

• For enterprise services (e.g., PPV wallet, dashboards), client-specific data processing details may be included in a separate Data Processing/Addendum or Master Services Terms.

3. Information We Collect
   a) Directly from you

• Contact data (name, email, phone, company, role).

• Account data (username, password, preferences).

• Lead form data (project details, RFP info).
  b) Automatically (Site/AR pages)

• Device, browser, OS, IP address, timestamps, referrer; cookies or similar technologies for analytics, performance, and security.

• Event data from AR demo pages such as page views, session duration, basic interaction events (non‑sensitive).
  c) From Clients (B2B)

• Client-provided assets (e.g., product SKUs, property plans), business contact information for authorized users, and configuration settings necessary to deliver services.
  d) From Third Parties

• Analytics and advertising partners, social platforms, or integration partners (if enabled).

4. Legal Bases (where applicable)

• Consent (e.g., marketing communications, cookies where required).

• Contract (to provide requested services, demos, dashboards).

• Legitimate Interests (site security, fraud prevention, product improvement, analytics).

• Legal Obligation (tax, regulatory compliance).

5. How We Use Personal Data

• Provide and improve the Site and services; operate AR/VR experiences.

• Set up and manage accounts and PPV wallets (for clients).

• Provide support, respond to inquiries, and send service communications.

• Analyze usage (aggregated, anonymized where feasible) to improve performance and user experience.

• Marketing communications (with consent and opt‑out options).

6. Cookies and Similar Technologies

• We may use cookies, local storage, pixels, or SDKs for essential operations, performance analytics (e.g., GA4), and session insights (e.g., Clarity).

• Where required, a cookie banner/consent mechanism will be presented. Users can manage preferences through browser settings or Site controls (if available).

7. Disclosures and Recipients

• Service providers/Processors (hosting, analytics, cloud infrastructure, payment gateways, communication tools) bound by confidentiality and data protection obligations.

• Business transfers (merger, acquisition).

• Legal disclosures (to comply with law, court orders, or requests by authorities).

8. Data Retention

• We retain personal data as long as necessary for the purposes outlined, our contractual obligations, and legal requirements.

• We may retain aggregated/anonymized data for analytics and product improvement.

9. International Transfers

• If data is transferred across borders, we will take reasonable steps to ensure appropriate safeguards consistent with applicable law.

10. Security

• We implement reasonable technical and organizational measures to protect personal data. However, no method is completely secure; users share data at their own risk.

11. Your Rights

• Subject to applicable law, users may have rights to access, correct, update, delete, or restrict processing of personal data; to withdraw consent; and to object in certain cases.

• To exercise rights, contact: [email protected] . We may need to verify identity before fulfilling requests.

12. Children’s Privacy

• Our Site and services are not directed to children under 18. We do not knowingly collect personal data from children. If you believe a child provided data, contact us to remove it.

13. Communications & Marketing

• We may send service or transactional emails as part of our operations.

• Marketing emails will be sent with consent where required, with clear unsubscribe options.

14. Third-Party Sites

• Our Site may link to third-party websites/services. We are not responsible for their privacy practices. Review their policies before use.

15. Changes to This Policy

• We may update this Policy. The “Last Updated” date indicates the latest version. Material changes will be communicated via the Site or email where appropriat

17. Contact Us

• Mayavarta Solutions Pvt. Ltd.

• Address: Tilkamanjhi, Bhagalpur, Bihar

• Email: [email protected]

• Phone: +91-6376207996